2013 Dodge Dart Hits the Bull’s Eye

The Dart name is one of the more iconic names for Dodge, so it was important to many fans that when the 2013 Dodge DartChrysler Group (who owns Dodge) revives the name that new car is just as iconic…and it is. The Dart is the first car under the Chrysler Group to be built on Fiat Group architecture giving it a unique look and feel.

The Dart will replace the Caliber and the long outgoing Neon as the compact sedan in the Dodge line up and it looks to fit the bill well. When the cover was first taken off the new model, it was everything we expected it to be. The exterior was modern and sporty, yet classic and humble. The agressive looking dark grille show that this car has a performance heart but is tamed to be a daily, fuel efficient driver.

Inside the car, Dodge has packed it full of the latest technologies. Designers focused on creating a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes. The Dart is a driver-centric model that will make drivers feel comfortable and fun to drive.

“The all-new Dodge Dart is the showpiece for Dodge’s next generation philosophy of interior design,” said Klaus Busse, Head of Interior Design — Chrysler Group LLC. “The Dart interior takes the beautiful, precision-crafted interiors we rolled out last year and adds a little bit of fun with surprises of color, eye-catching ambient lighting and some really cool technology.”

We are excited to see what the 2013 Dodge Dart looks like in the flesh once it hits our showroom, but until then just a few more weeks of waiting.

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