Each year at the annual New York Auto Show, Kelley Blue Book recognizes the top vehicle brands for their contribution to the automotive world. These honors are given based on information gathered from car shoppers and visitors on the popular KBB.com website. There are a number of categories and many different markets are represented in this Brand Watch study and the winners are a very prestigious group.
This year, Chrysler won the Kelley Blue Book 2013 Brand Image Award for “Most Refined Brand,” beating many, more expensive, competitors in a category that displays overall build-quality and comfort. Here at Cumberland Chrysler, we are proud to offer the full lineup of luxurious and stylish vehicles from Chrysler.
Upon announcing the awards, KBB.com stated, “The traditional luxury brand of non-luxury brands, Chrysler combines an air of confidence with a sense of flair. The result is a lineup and a brand that feel a class above their competitors.”