Last week, the new host of The Tonight Show, Jimmy Fallon, announced that he was in the market for a new pickup truck. That moment will be remembered for quite some time as the spark that set off another three-way battle between Detroit’s Big Three. In the hours following, Ram, Chevy, and Ford each put forth their bid by offering one of their trucks to Fallon for a test drive.
While Ford recommended the next-generation of their F-150 and Chevy suggested a Silverado, Ram went a step beyond. By creating the Twitter hashtag #GUTSGLORYFallon, a spinoff of their tagline “Guts, Glory, Ram”, and parking a Crew Cab Ram 1500 right outside 30 Rockefeller Center where the show is filmed, Ram has turned the simple statement into a huge publicity opportunity.
What do you think of Jimmy Fallon’s latest challenge? Which truck would you choose and what trim level would you go with? Let us know in the comments below or stop by Cumberland Chrysler here in Cookeville, TN and check out the new Ram 1500 for yourself.