Following the overwhelming enthusiasm for the Ram 1500 Express package, an even more impressive visual enhancement for the Ram Heavy Duty made its appearance at the 2014 Atlanta International Auto Show.
Ram calls it the “Black Package,” featuring an all-black exterior with 20-inch black aluminum wheels, fog lamps, black grille surround with black horizontal inserts. All body-side badging has been removed for a more ominous effect, except for the diesel designation on models equipped with a Cummins engine.
“Ram has continually pushed the limits of truck design and paved new themes that have been copied by competitors,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “The Black package on the Ram Heavy Duty is proof that our designers are passionate about trucks and will continue to maintain our trendsetting leadership.”
Ram Heavy Duty Black is currently open for orders at Cumberland Chrysler. Call and get yours!