Fiat Chrysler Popemobile Boosts Sales

Fiat Chrysler Popemobile

During his North American tour, Pope Francis has been spotted riding in both a white modified Jeep Wrangler and a black Fiat 500L. While the pope himself has been receiving celebrity levels of attention from crowds and the press, his Fiat Chrysler popemobile – the Jeep as well as his 500L—have been causing FCA to experience an increased interest in their products.

Fiat Chrysler was chosen to supply the Pope’s cars for his US tour, and as a result the Wrangler and the 500L are both receiving quite a bit of attention. Dealerships have even reported having a separate display area for the models for buyers interested in emulating Pope Francis’ rides.

The Jeep is, of course, an iconic American brand and widely recognizable, while the Fiat 500L is far more popular in Italy than in the United States. The two vehicles, as well as Fiat Chrysler’s Italian-American roots, seem to be the pope’s way of bridging the gap between Vatican City and his American audience. FCA is hopeful this will also stir some American interest in the Fiat 500L, a compact car.

In any case, the Fiat Chrysler popemobile and Pope Francis’ 500L are both causing a stir in the media due to the pope’s preference for modest, affordable vehicles.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s