PepsiCo has teamed up with FCA to help disabled veterans and encourage recycling at the FCA plant in Belvidere, Illinois. In honor of Veterans Day earlier this month, FCA installed a number of PepsiCo recycling bins around the Belvidere plant, including in high-traffic areas where recycling receptacles are most needed.
PepsiCo’s recycling program uses the materials collected to support the Entrepreneurship Bootcamp for Veterans with Disabilities, a program that gives business and marketing training to disabled veterans who were in active duty after 9/11. PepsiCo has donated over $1.5 million to EBV since 2010.
FCA and PepsiCo have both expressed excitement at the partnership with the Belvidere plant. FCA officials are glad to be making a real difference in contributing to both recycling efforts and support for veterans. PepsiCo said that even small changes can have a big impact, and the 4,500 recycling bins in the Belvidere plant are sure to generate a notable amount of revenue for EBV.
It was announced late last month that Lionsgate will partner with FCA to promote The Hunger Games: Mockingjay Part 2, the final chapter in the franchise that has become a huge phenomenon worldwide.
The film will be released on November 20 following three weeks of national ads, which are currently airing during NFL football games. Each ad will feature a Chrysler, Dodge, or Ram vehicle, playing on “the ‘rebellious’ Dodge, the ‘hard working Ram,’ and the resilience of Chrysler,” according to Oliver Francois, a Chief Marketing Officer at FCA.
There will be four ad spots, two featuring Dodge and one each featuring Chrysler and Ram. The Dodge ads will “point to the rebellious spirit of Katniss” and the series, while the Chrysler ad will honor the Hunger Games’ heroes and the Ram ad will reflect on Katniss and her journey to become the symbol of a movement for change.
FCA will also be the presenting sponsor at the red carpet premier of Mockingjay Part 2, which takes place the night of November 16.
Fiat Chrysler Automobiles (FCA) has been recognized as a leader in health, safety, and energy among automotive companies in America.
FCA manufacturing facilities have been ISO 50001– and OHSAS 18001-certified more than any other in the region. These represent standards for health, safety, and energy, by the Occupational Health and Safety Assessment Series and International Organization for Standardization, respectively.
OHSAS 18001 focuses on worker health and safety while ISO 50001 focuses on energy management and conservation. More than thirty facilities across the United States, Canada, and Mexico were evaluated over the last year by an accredited third-party to determine how the FCA and other companies stacked up.
What does this mean for you? Well, without delving into all the legal and standardization mumbo-jumbo, it means that when you shop at Cumberland Chrysler Center, you can expect that the cars were manufactured with the utmost regard with health, safety, and energy!