FCA US Super Bowl Commercials in Top Five for YouTube AdBlitz Poll

Amidst watching the Patriots and Seahawks battle for the championship title in the most watched sporting event in the U.S., chances are you also watched several of the 65 commercials that aired during that time. Of those ads, viewers named two FCA US commercials as their favorites according to the YouTube AdBlitzTM Poll.

With that many commercials, plus the addition of a football game, food, and friends creating a less than serene atmosphere, it’s impressive for an ad to stand out at all. The fact that FCA US had two commercials rank in the top 5 and the automaker’s ads are a consistent favorite is nothing short of incredible.

The Dodge brand “Wisdom” commercial ranked number three according to the poll; and Jeep’s “Beautiful Lands” rounded out the top five.

We guess that’s what happens when you combine a quality product and the creative minds of the FCA marketing team.

“Being the only advertiser and automaker to consecutively place in one of the top three positions of the YouTube AdBlitz™ in each of the last five years is a remarkable achievement for our company,” said Olivier Francois, chief marketing officer for FCA Global. “The poll results are a significant benchmark in gauging the impact of our Super Bowl commercials and an incredible acknowledgment of our entire FCA creative team efforts.”

If you missed the favorite commercials on Game Day, you can catch them on YouTube. And of course, be sure to stop by Cumberland Chrysler Center to meet the stars of the commercials.


Dodge Charger SRT Hellcat Has Power

2014 Dodge Charger

2014 Dodge Charger

The 2015 Dodge Charger SRT Hellcat is here, and it delivers power and handling in a beautiful package.

The Charger SRT Hellcat is the most powerful, quickest and fastest sedan ever. The 6.2-liter supercharged Hemi V8 Hellcat engine get a ridiculous 707 horsepower and 650 pound feet of torque.  It has a top speed of 204 miles per hour and does a quarter mile in 11 seconds.

The Charger SRT Hellcat is the most capable four door muscle car in America. It offers street, sport and track mode so you can always get the most out of your drive.

The exterior of the SRT Hellcat has great looking air ducts that actually function to cool the engine. You won’t find any fake vents on this car.  And while the engine is all about power, the interior is all about luxury.  You can choose from three types of leather finishes to surround you with new levels of sophistication.

You can check out the 2015 Dodge Charger SRT Hellcat at Cumberland Chrysler Dodge Jeep.

One-of-a-Kind Dodge Challenger SRT Hellcat to Auction at Barrett-Jackson

Dodge Challenger
The 2015 Dodge Challenger SRT Hellcat is quite a car all by itself. After all, it gets 707 horsepower out of its 6.2L supercharged engine equipped with a HEMI V8. It also pulls down 650 lb-ft. of torque and can dart a quarter mile in just over ten seconds. But there’s something extra special about the Hellcat that will be on auction this September at Barrett-Jackson—it will literally be a one-of-a-kind vehicle.
That’s right, the special Challenger up for auction—the proceeds will go to charity—comes with the VIN number 0001, a special signifier of its unique nature. This Challenger also features special memorabilia like a “birth certificate” and even Stryker Red exterior paint to make sure everyone knows this one-of-a-kind supercar when they see it.
“The 2015 Challenger Hellcat is already guaranteed to be one of the hottest cars that will roll through the Barrett-Jackson auction lanes in decades to come,” said Tim Kuniskis, President and CEO, Dodge and SRT Brands, Chrysler Group LLC. “The VIN 0001 being auctioned this year is the ultimate one-of-one collectible 2015 Dodge Challenger, as Dodge is ensuring there will never be another one like it.”
Dodge has decided to waive the normal bidding and consignment fees for the 0001 Challenger, making sure that 100% of the proceeds go to charity. To check out the regular—but there’s still nothing regular about the world’s most powerful supercar—Challenger for yourself, simply come see us at Cumberland Chrysler today.

Chrysler Adds 6 New Board of Directors Bringing Total to 13

Chrysler Steering Wheel
Having the power to make important decisions is a large responsibility. Having the power to make decisions for an OEM like Chrysler, that is an incredible amount of responsibility. Earlier this week, Chrysler named six new members to its board of directors. The announcement was made after the directors had already taken their seats and Steenland’s term expired.

Adding these six individuals brings the board of directors to 13 members and includes both Fiat and Chrysler executives. The former CEO for Phillip Morris International, Hermann Waldemer, will replace the former CEO of Northwest Airline, Douglas Steenland. Steenland joined Chrysler’s board of directors in July of 2009. The other five members who were appointed to the board were all executives from Chrysler or Fiat. Reid A. Bigland who is the head of Chrysler’s US Sales, CEO of Chrysler Canada and President and CEO of Ram is a new member this June. Giorgio Fossati who is part of Fiat’s general counsel became a member along with Richard Palmer, the CFO of Chrysler and Fiat. The other two new members include, Michael Keegan, the senior vice president of human resources and corporate sustainability and Michael Manley, the chief operating officer of Fiat and the Asia Pacific region of Chrysler, lead executive for international operations, and president and CEO of the Jeep Brand.

At Cumberland Chrysler, we are very excited about the new changes and cannot wait to see what the addition to the board of directors does for the company!

Jeep J-12 Concept: Grandpa’s Fishing Truck

The new Jeep-12 might seem like your grandpa’s fishing truck. Well that is the exact path that Kyle Evans, the J-12 designer, was going for. Memories are evoked from just sitting in the red, white and plaid cabin to the overall look of the Jeep.

The J-12 can get to nearly 40 miles per hour on hard-packed gravel and still able to move with confidence. The J-12 is able to move with ease and handle harsh impacts from bumps and drop-offs that exceed 10 inches in height. For those of us who like to get our vehicles dirty the J-12 is possibly the best vehicle for the job.

Whether you are planning to go fishing or just take a lazy day through the city, the J-12 has you covered.

2013 Dodge Dart Adds Wireless Charging Capabilities

Dodge Dart Wireless ChargingDodge is putting so much technology into the 2013 Dart, there is no way it should be starting at the $15,995 price that Dodge has set. Just today the company announced a new piece of technology that will be featured in the Dart, something that no other auto manufacturer has done yet…wireless phone charging.

Wireless phone chargers have been around for a couple years now, and even though they aren’t incredibly popular yet, they do offer a lot of convenience especially in a car.

The system has two components: a mat, which gets plugged into a power source and a device case. The car system works exactly like the current PowerMat wireless chargers, once the mat is plugged in and the case is on the device, just place the device on the mat, and it starts charging.

Mopar says the addition will be a dealer-installed accessory, which should start at $199.99. That price tag gives buyers the charging mat, and a compatible device case. Chrysler says that the current system will “charge iPhone, Blackberry, MP3 Players and Droid-based devices,” and that supplier JVIS-USA will produce custom fit cases for nearly any current smartphone.

Chysler’s 2012 Super Bowl Ad a Huge Hit

The Super Bowl has become the showcase for the newest and often funniest TV commercials ever made. At $3.5 million for 30 seconds, you can see why companies do their best to bring their “A” game. This year Chrysler’s ad made quite a splash, but not because it was the funniest or most outrageous ad in the 4 hour line up, but it envoked a sense of excitement and vigor to viewers. The ad once again focused on the comeback of the auto industry and the ressurection of the beat-down city of Detroit. If you’re one of the 10 people who didn’t watch the Super Bowl this year and you missed the commercial check it out below.