In anticipation of the upcoming “Man of Steel” movie, Ram has teamed up with Warner Bros. to create a the Ram Man of Steel Power Wagon and a joint commercial. By providing a number of vintage vehicles for use as period props in the new movie, Chrysler is one of the primary supporters and has integrated its American history into the story.
“We are excited to partner with Warner Bros. on ‘Man of Steel,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram’s DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels.”
Here at Cumberland Chrysler, we can’t wait to see how the Chrysler brand and historical vehicles have been integrated into the latest Superman-themed movie. Check out the new commercial/trailer below.
Cumberland Chrysler Center's Blog 